Does the term “Straight Line” ring a bell? Maybe not. Let me jog your memory. But to answer the first question, “Why is he talking about sales on a website about music?” Well, because if you want to earn income with your music, it is an important and vital topic.
The “Straight Line” method of sales is a term made famous by the controversial figure Jordan Belfort in the blockbuster movie with Leo DiCaprio called “The Wolf of Wall Street.” For those of you who have watched it you will know it is not for everyone. However it got my attention because I decided to be open to the method he used to take regular guys and create mega sales for his company. Regardless of the fact that what they did was in many ways illegal, unethical, and just plain wrong, there is still something to be taken from it in terms of sales.
I purchased his book, “The Way of the Wolf”, which outlines this technique. While there are many intricacies within this method, the basic premise for this sales method is to sell to people who want and need what it is you are selling. In other words, don’t try to sell ice to Eskimos, they don’t need ice, nor do they want more of it and will get angry if you dog them with it. Just consider the robocalls you get.
For Musiterania™ the “Straight Line” method can be a powerful way for people to build their Referral Affiliate income without doing things that are uncomfortable for you.
It is all about staying within the conversation surrounding the Membership and not drifting off into digressions, which while fun, is distracting and nothing gets done. This is extremely difficult for musicians, because musicians want to talk about music, not business. However, if there ever was a truth about being a musician it is that making and keeping money must be a priority to you or it will never come to you.
The main thing to always remember is that only a minority of people will be interested in becoming a part of Musiterania™ and that as an Independent Contractor as a Referral Affiliate of the Maestro Membership program your principle job is bringing Musiterania™ and Prospects together in an efficient and respectful way.
How do you do this? By “Asking Questions” to determine what they want, not what you want for them and much less of them.
Build rapport by asking questions about them. L I S T E N! Understanding where they are and asking for the level of interest as you go forward, on a scale of 1 to 10, not interested to very interested. Respect and accept their answers. The idea is to move them down the line towards a sale and if they don’t meet the levels of interest be good with it, stop the process and leave the conversation on good terms. It isn’t even necessary to talk about the program at all if you determine they aren’t at all interested in the early stages.
I will develop a script for this to help you. Not that you should use a script, but it is a good idea to know what you want to say before you say it, edit it, so next time you don’t repeat the same mistakes twice.
In building a community like Musiterania™ it is important that the good of the members are the center of the focus for the company that you are representing.
I am doing everything I can to make Musiterania™ a musician centered website so that musicians can remain musicians and can as easily as possible refer new members into the company so that they can grow their residual income without a lot of hassle.
Music is possibly the best content there is in the world. Music puts you in front of people. Music gives you a platform to share your thoughts, passions, and beliefs within a mode that is exciting, beautiful, sincere, and moving.
What kind of music do you do? How did you get started in music? What type of music do you listen to? What do you think you need to improve your musical existence? These are the type of questions you use to establish rapport in the early part of the process. The number one goal is to create a relationship of trust and interest that remains regardless of whether they decide to join or not.
Musiterania™ has created the Motto “Coperor” which means to cooperate, work with, mutually support, both within the organization and outside of it.